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Automotive Retail: Expert Insight into the Data-driven Customer Journey
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"Automotive Retail: Expert Insight into the Data-driven Customer Journey"
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Never Look Back: The Future of Automotive Retail is Now

The auto industry has evolved. Post pandemic, customer expectations have changed. When it comes to buying a car, reliance on digital for at least the initial part of the car-buying process will remain.

In today’s Auto landscape, seamless, data-driven personalization is only growing more important. 

So how are the market leaders of today preparing? 

This whitepaper from Reuters and Acxiom explores the shift; detailing insight from experts at the Automotive Retail 2021 Conference into how a data-driven approach to customer experience is key - across traditional, digital and hybrid channels - and why now is the time to prepare, to stay ahead. 

Download to explore:

  • How the pandemic changed... everything in Automotive Retail
  • Traditional vs digital - what OEMs need to know to succeed with changing customer expectations
  • The digitization of car buying: How leading brands are preparing, and using data to adapt
  • How to use data to better target offers and messaging, and transform customer experience
  • How to meet customer expectations now, and in the future


Offered Free by: Acxiom USA
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